Case Studies

Watch and lifestyle brand Fossil has been synonymous with a distinct, modern yet vintage aesthetic since the 1980s, and it has taken full advantage of the branding opportunities offered by steel.

Steel packaging offers the flexibility brands need to stand out from the crowd. So when creative agency Brown & Co was asked to create a packaging solution for Ben and Caroline Thornborough’s range of paint, outdoor wood coatings and preservers, was an obvious choice.

Steel is not only the traditional material associated with biscuit packaging, it ideally lends itself to the shapes and artwork envisaged by the designers. When the team at Design Bridge was tasked with injecting fresh appeal into Fortnum & Mason’s iconic packaging for its county biscuits, turning to the tried and tested material was never in doubt.

Steel packaging provides the flexibility needed to create the stand-out style required. Not only do steel cans offer more printable space than alternative packaging solutions, they can come in matte or shiny finishes which can be an effective marketing asset used to create higher perceived value to consumers.

Steel is the ideal packaging material for businesses looking to create maximum shelf impact and communicate their brand identity, so when Untitled Product Studio looked to create a unisex candle designed not just to be burnt, but as a minimalist decorative object, its little surprise steel was chosen to provide the unique and engaging experience required.

When Welly sought to create a functional but fun first aid kit, steel was the obvious choice of material. Not only does steel’s smooth surface lend itself to a range of decorative techniques, it’s impressive recycling credentials made it the ideal match for Welly’s sustainability criteria.

Well known for its strength and unique 100% barrier properties, steel offer brands many advantages for their packaging in terms of protecting the product and ensuring it reaches the consumer in perfect condition.

The unique strength of steel has facilitated a collaboration between Henkel and Trivium Packaging (formerly the Ardagh Group) to develop more sustainable packaging for one of Henkel’s leading European consumer products.