Brand differentiation
STEEL ALLOWS BRANDS TO STAND OUT ON THE SHELF
Steel’s premium properties offer a superior metallic finish and conductivity (cool to touch). Specialist printing and lacquers mean that cans can even be made to change colour at different
temperatures, or host interactive & 3D elements.
Steel is formable. Its unique properties mean it can be shaped, embossed and debossed to create visual and tactile decoration to differentiate brands.
Steel can be matt or shiny. Its polished surface reflects light. These metallic aesthetics provides endless opportunities for both primary and secondary packaging of high quality products, such as spirits and perfume.
