Brand differentiation
STEEL ALLOWS BRANDS TO STAND OUT ON THE SHELF
Steel’s premium properties offer a superior metallic finish and conductivity (cool to touch). Specialist printing and lacquers mean that cans can even be made to change colour at different
temperatures, or host interactive & 3D elements.
Steel is formable. Its unique properties mean it can be shaped, embossed and debossed to create visual and tactile decoration to differentiate brands.
Steel can be matt or shiny. Its polished surface reflects light. These metallic aesthetics provides endless opportunities for both primary and secondary packaging of high quality products, such as spirits and perfume.
PHOTO GALLERY
Richard’s Tea has been praised for its innovative new packaging format and design. Packaging of the World also noted that the classic shape and size of the distinctive tin would facilitate transportation and storage while the durable and reusable new format would ensure the tea retained its fresh aroma for longer.
Discover the advantages of steel packaging at: https://www.apeal.org/steel-for-packaging/
#steelforpackaging #durable #reusable #packaging #sustainable
Richard’s Tea has been praised for its innovative new packaging format and design. Packaging of the World also noted that the classic shape and size of the distinctive tin would facilitate transportation and storage while the durable and reusable new format would ensure the tea retained its fresh aroma for longer.
Discover the advantages of steel packaging at: https://www.apeal.org/steel-for-packaging/
#steelforpackaging #durable #reusable #packaging #sustainable
An innovative alternative to bagged coffee beans reports @thedieline
"The design is clever, making me feel like I now have an aversion to bagged beans, mostly because I`m fully aware that a working alternative exists."
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #circulareconomy #packagingdesign
An innovative alternative to bagged coffee beans reports @thedieline
"The design is clever, making me feel like I now have an aversion to bagged beans, mostly because I`m fully aware that a working alternative exists."
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #circulareconomy #packagingdesign
Cofounder Matt Cruz of @singleandfat told @thedieline
"I`ve always been attracted to the friction from opposing forces. So when I was thinking about the look for Single & Fat, I started with, `what`s the least predictable way to take this brand?` I ended up with the idea that it should be aesthetically treated as if it`s some high-performance/country club brand."
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
Cofounder Matt Cruz of @singleandfat told @thedieline
"I`ve always been attracted to the friction from opposing forces. So when I was thinking about the look for Single & Fat, I started with, `what`s the least predictable way to take this brand?` I ended up with the idea that it should be aesthetically treated as if it`s some high-performance/country club brand."
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
Lovely Spam
Wonderful Spam,
A festive edition
In a steel can!
From @spambrand "SPAM® Figgy Pudding brings a blend of warm spices and seasonal ingredients that will be the star in many wintertime recipe favorites. With notes of cinnamon and nutmeg combined with fig and orange flavors, you’ll taste true holiday comfort that will have you caroling all season long."
#steelpackaging #steellove #steelforpackaging #spaminacan #spam #spamfiggypudding
Lovely Spam
Wonderful Spam,
A festive edition
In a steel can!
From @spambrand "SPAM® Figgy Pudding brings a blend of warm spices and seasonal ingredients that will be the star in many wintertime recipe favorites. With notes of cinnamon and nutmeg combined with fig and orange flavors, you’ll taste true holiday comfort that will have you caroling all season long."
#steelpackaging #steellove #steelforpackaging #spaminacan #spam #spamfiggypudding
Cans of the Year joint bronze winner in the `Fancy Cans` category.
Lock-seam tinplate container with flush lid and embossing for Mondelez India Foods; Cadbury Celebrations – Rich Dry Fruit Collection.
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
Cans of the Year joint bronze winner in the `Fancy Cans` category.
Lock-seam tinplate container with flush lid and embossing for Mondelez India Foods; Cadbury Celebrations – Rich Dry Fruit Collection.
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
The `little piece of heaven` cans are a product of Zeus Brigadeira. He first had the idea to celebrate the birthday of São Luís – Maranhão. The prints represent what is most representative on the island of love, the immense diversity of Portuguese tiles, which were brought by Portugal at the time of the colonization of São Luís.
The tiles can be found on Rua da Savera, a street next to Rua do Ribeiro, know as the source of Ribeiro. Rua da savera brings a story because Many of the older residents of Rua da Savera have been there since childhood, carrying stories of how they would play in the street and leave early for school. It is a street where there were no architectural changes of modernity.
Lisbon in Maranhão is recognized by UNESCO as a World Heritage Site.
Design: Phiblo Estúdio Design
Client: Grupo Zeus Brigaderia
Location: Brazil
Packaging contents: Confectionery
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
The `little piece of heaven` cans are a product of Zeus Brigadeira. He first had the idea to celebrate the birthday of São Luís – Maranhão. The prints represent what is most representative on the island of love, the immense diversity of Portuguese tiles, which were brought by Portugal at the time of the colonization of São Luís.
The tiles can be found on Rua da Savera, a street next to Rua do Ribeiro, know as the source of Ribeiro. Rua da savera brings a story because Many of the older residents of Rua da Savera have been there since childhood, carrying stories of how they would play in the street and leave early for school. It is a street where there were no architectural changes of modernity.
Lisbon in Maranhão is recognized by UNESCO as a World Heritage Site.
Design: Phiblo Estúdio Design
Client: Grupo Zeus Brigaderia
Location: Brazil
Packaging contents: Confectionery
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
“Van Heertum Design has created the brand identity for Joseph&Sons, a herbal company focused on CBD flower.
The discrete packaging doesn`t scream CBD, a presumably intentional decision, as the brand boasts CBD flower one can use for a range of purposes, like using it to make tea. Indeed the visual elements like stamps and torn paper resemble a can of dried tea instead of the canned greens they really are.” via thedieline.com
Agency: Van Heertum Design
Creative Director: Rob van Heertum
Location: The Netherlands
Client: Heintz van Landewyck / Joseph & Sons
Packaging Contents: CBD flower
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
“Van Heertum Design has created the brand identity for Joseph&Sons, a herbal company focused on CBD flower.
The discrete packaging doesn`t scream CBD, a presumably intentional decision, as the brand boasts CBD flower one can use for a range of purposes, like using it to make tea. Indeed the visual elements like stamps and torn paper resemble a can of dried tea instead of the canned greens they really are.” via thedieline.com
Agency: Van Heertum Design
Creative Director: Rob van Heertum
Location: The Netherlands
Client: Heintz van Landewyck / Joseph & Sons
Packaging Contents: CBD flower
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
“The idea of this project not only was to redesign this olive oil packaging keeping the vintage style, given by the colours and typography, but also to bring an elegant, sophisticated aspect added to the design with the golden details and the illustration.”
Agency / Designer: Boldrini & Ficcardi
Location: Mendoza, Argentina
Client: Laur
Packaging Contents: Olive oil
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
“The idea of this project not only was to redesign this olive oil packaging keeping the vintage style, given by the colours and typography, but also to bring an elegant, sophisticated aspect added to the design with the golden details and the illustration.”
Agency / Designer: Boldrini & Ficcardi
Location: Mendoza, Argentina
Client: Laur
Packaging Contents: Olive oil
#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove