The packaging that’s a collector’s item
Watch and lifestyle brand Fossil has been synonymous with a distinct, modern yet vintage aesthetic since the 1980s, and it has taken full advantage of the branding opportunities offered by steel.
Steel is the most recycled primary packaging in Europe, but why make packaging disposable when you can make it collectable?
Watch and lifestyle brand Fossil has been synonymous with a distinct, modern yet vintage aesthetic since the 1980s, and it has taken full advantage of the branding opportunities offered by steel.
Its watch packaging is symbolic of its heritage and has become a coveted collectible item for both watch wearers and graphic designers.
These small metal boxes feature a re-closable lid which have carried countless creative illustrations over the past 30 years. The in-house design team produce 26 new designs every year, and from Fossil’s corporate headquarters to its retail locations, these little tins are a prominent design feature. Visitors will find them perched on shelves, holding stationary on desks and proudly displayed as art installations on the walls.
Steel is the perfect choice for this type of packaging for two reasons. Firstly, as steel is impact-resistant, heat resistant, puncture-resistant and virtually unbreakable, it is the ideal material to protect delicate products such as watches.
Secondly, for businesses which, like Fossil, are looking to create a strong brand identity, steel packaging can provide large surface areas that can easily accommodate logos, decoration and messaging, a matt or shiny finish and embossing and debossing options.
Not only does this maximise shelf impact, it removes the need for secondary packaging materials.
Steel offers endless possibilities for premium primary and secondary packaging, and for Fossil watch owners, the unrivalled strength of steel means that these iconic little tins can be enjoyed, reused and passed down to future generations of collectors.