ABOUT steel

Why Steel
for Packaging?

For a more circular economy. Helping brands and retailers achieve their sustainability objectives and offering consumers clarity and confidence in an eco-friendly packaging choice.

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Story of a Brand

The packaging that’s a collector’s item

Watch and lifestyle brand Fossil has been synonymous with a distinct, modern yet vintage aesthetic since the 1980s, and it has taken full advantage of the branding opportunities offered by steel.

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Discover
Steel for Packaging

Steel is a unique packaging material, combining exceptional performance capabilities with unrivalled environmental credentials. Strong, formable, and long-lasting, steel offers numerous benefits for the safe packaging of a wide variety of products.

Made of steel

In motion

LESS HASTE, SAVE TASTE, CUT WASTE.
88 million tonnes of food are wasted each year in Europe. Making the right packaging choices is fundamental.

Creative Corner

Discover the latest trends in steel packaging design and innovative brand positioning.

@canmakersoflondon has collaborated with @diddlysquat.farmshop to create a hand-embossed gold candle tin. 

The owners of Diddly Squat Farm, @thetallirish @jeremyclarkson1, wanted to create a candle tin that depicted all the star animals from season one, two and three of Clarkson’s Farm. 

Stuart Wilkinson from @canmakersoflondon said: “All elements on the candle are created through embossing, rather than digital printing, helping the details stand out, bringing the animals to life and creating a really tactile finish.” 

#steelforpackaging #packaging #packagingdesign #embossing #diddlysquatfarmshop #candletin #sustainability

@canmakersoflondon has collaborated with @diddlysquat.farmshop to create a hand-embossed gold candle tin.

The owners of Diddly Squat Farm, @thetallirish @jeremyclarkson1, wanted to create a candle tin that depicted all the star animals from season one, two and three of Clarkson’s Farm.

Stuart Wilkinson from @canmakersoflondon said: “All elements on the candle are created through embossing, rather than digital printing, helping the details stand out, bringing the animals to life and creating a really tactile finish.”

#steelforpackaging #packaging #packagingdesign #embossing #diddlysquatfarmshop #candletin #sustainability
...

Fratelli Boschetti Makes Giant Canned Mustard Looks Fancy as Hell. 

@thedieline said: Each can is glided, sophisticated, and pops open like a dream. 

#steelforpackaging #steel #packaging #mustard #sustainablepackaging #sustainability #packagingdesign

Fratelli Boschetti Makes Giant Canned Mustard Looks Fancy as Hell.

@thedieline said: Each can is glided, sophisticated, and pops open like a dream.

#steelforpackaging #steel #packaging #mustard #sustainablepackaging #sustainability #packagingdesign
...

“With a gorgeous typography and retro flair, the can looks like it was freshly unearthed from a 70’s time capsule” - Dieline 

@roastar, a Wisconsin-based supplier of custom-printed packaging supplies, recently worked with @studiompls to create a bold, retro packaging solution.

@thedieline crowned the can ‘Pack of the Month’, noting that tin coffee cans provide a more premium experience while being infinitely recyclable. 

#steelforpackaging #coffeetins #packagingdesign #durable #reusable #sustainablepackaging #sustainability #steel #packaging

“With a gorgeous typography and retro flair, the can looks like it was freshly unearthed from a 70’s time capsule” - Dieline

@roastar, a Wisconsin-based supplier of custom-printed packaging supplies, recently worked with @studiompls to create a bold, retro packaging solution.

@thedieline crowned the can ‘Pack of the Month’, noting that tin coffee cans provide a more premium experience while being infinitely recyclable.

#steelforpackaging #coffeetins #packagingdesign #durable #reusable #sustainablepackaging #sustainability #steel #packaging
...

Steel packaging enters the world of sports nutrition!

From protein powder to pre-workout, @gnarlynutrition offers an innovative range of products in beautiful and durable steel cans.

🌍 Taking a giant leap towards sustainability, this US-based health brand has swapped all its tubed products for steel cans, making waves in an industry notorious for plastic excess. Steel has the highest recycling rate of all packaging materials and, as a permanent material, can be recycled again and again without any loss in purity or quality.

Discover more advantages of steel packaging at: https://www.apeal.org/steel-for-packaging/

#steelpackaging #durable #reusable #packaging #sustainable #sustainablepackaging #packagingdesign #steellove #steel #nutrition #supplements

Steel packaging enters the world of sports nutrition!

From protein powder to pre-workout, @gnarlynutrition offers an innovative range of products in beautiful and durable steel cans.

🌍 Taking a giant leap towards sustainability, this US-based health brand has swapped all its tubed products for steel cans, making waves in an industry notorious for plastic excess. Steel has the highest recycling rate of all packaging materials and, as a permanent material, can be recycled again and again without any loss in purity or quality.

Discover more advantages of steel packaging at: https://www.apeal.org/steel-for-packaging/

#steelpackaging #durable #reusable #packaging #sustainable #sustainablepackaging #packagingdesign #steellove #steel #nutrition #supplements
...

Richard’s Tea has been praised for its innovative new packaging format and design. Packaging of the World also noted that the classic shape and size of the distinctive tin would facilitate transportation and storage while the durable and reusable new format would ensure the tea retained its fresh aroma for longer. 

Discover the advantages of steel packaging at: https://www.apeal.org/steel-for-packaging/ 

#steelforpackaging #durable #reusable #packaging #sustainable

Richard’s Tea has been praised for its innovative new packaging format and design. Packaging of the World also noted that the classic shape and size of the distinctive tin would facilitate transportation and storage while the durable and reusable new format would ensure the tea retained its fresh aroma for longer.

Discover the advantages of steel packaging at: https://www.apeal.org/steel-for-packaging/

#steelforpackaging #durable #reusable #packaging #sustainable
...

An innovative alternative to bagged coffee beans reports @thedieline 

"The design is clever, making me feel like I now have an aversion to bagged beans, mostly because I'm fully aware that a working alternative exists."

#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #circulareconomy #packagingdesign

An innovative alternative to bagged coffee beans reports @thedieline

"The design is clever, making me feel like I now have an aversion to bagged beans, mostly because I`m fully aware that a working alternative exists."

#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #circulareconomy #packagingdesign
...

Cofounder Matt Cruz of @singleandfat told @thedieline 

"I've always been attracted to the friction from opposing forces. So when I was thinking about the look for Single & Fat, I started with, 'what's the least predictable way to take this brand?' I ended up with the idea that it should be aesthetically treated as if it's some high-performance/country club brand."

#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove

Cofounder Matt Cruz of @singleandfat told @thedieline

"I`ve always been attracted to the friction from opposing forces. So when I was thinking about the look for Single & Fat, I started with, `what`s the least predictable way to take this brand?` I ended up with the idea that it should be aesthetically treated as if it`s some high-performance/country club brand."

#steelforpackaging #steelpackaging #metalpackaging #sustainablepackaging #sustainableproducts #circulareconomy #packagingdesign #steellove
...