ABOUT steel

Why Steel
for Packaging?

For a more circular economy. Helping brands and retailers achieve their sustainability objectives and offering consumers clarity and confidence in an eco-friendly packaging choice.

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Story of a Brand

The packaging that’s a collector’s item

Watch and lifestyle brand Fossil has been synonymous with a distinct, modern yet vintage aesthetic since the 1980s, and it has taken full advantage of the branding opportunities offered by steel.

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Steel for Packaging

Steel is a unique packaging material, combining exceptional performance capabilities with unrivalled environmental credentials. Strong, formable, and long-lasting, steel offers numerous benefits for the safe packaging of a wide variety of products.

Made of steel

In motion

88 million tonnes of food are wasted each year in Europe. Making the right packaging choices is fundamental.

Creative Corner

Discover the latest trends in steel packaging design and innovative brand positioning.

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