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category> food> others>
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Illy Coffee
Coffee can with easy peel-off and twist off lid
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Design information
Marketing & Design Challenge :
The tinplate can, one of the first distinctive elements of illycaffè since 1933, assures protective atmospheric pressure (pressurisation), the perfect conservation of coffee and the fixing of aromas on the coffee oils.
Illy targeted a new market for the non-professional field due to improved life styles and consumers who were ready to buy quality products
At the end of the 90's the product had reached the apex of its life curve. Therefore, Illy decided to give new life and shape to a mature product, holding very firmly on to its 'qualitative plus'.
A metal can was proposed, which respect to the past, could be considered to represent a 'developed' product. The result was a can with a distinctive and contemporary character.
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Benefits :
The tinplate can, one of the first distinctive elements of illycaffè since 1933, assures protective atmospheric pressure (pressurisation), the perfect conservation of coffee and the fixing of aromas on the coffee oils.
This 'development' augmented the perceived value in the eyes of the customer, so as to allow them 'to find the product they are searching for on the shelves in the blink of an eye'.
An easily recognizable product range that highlights the uniqueness of the product through the linearity of its shape & the shininess of the metal.
Market Response :
The brand had experienced an increase in sales and in brand awareness.
Technical Information
Materials & Dimensions :
Application of the 3 releases easy-open lid in the coffee field concurs to the opening of the pressurized can without the aid of tools for pre-puncturing and to vent the over pressure without spillage.
The application of the twist-off lid maintains both the linearity of the shape and the functionality of the 'anti-cut'.
The bottom necking conserves the linearity of the project shape avoiding the leaning over of the thickness seam.
The twist-off lid with a more easy and elegant opening and closing of the can offers a tight closing that preserves coffee aromas longer.
Specific Features :
Stackability, ease of storage and ease of opening are the advantages of this packaging.
Brand Details
Brand Name :
Illy
Owner :
illycaffè Spa, Italy
Can Manufacturer Details
Company :
OCM SRL, Italy
Email :
ettore.dagnolo@ocm-imballaggi.com
Steel Manufacturer Details
Company :
Usinor Packaging, France
Prototype
No
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